Caitlin Blais is a fractional chief growth officer and profitable growth consultant specializing in international expansion, organic growth, pricing strategy, conversion rate optimization, and localization strategy. She led international expansion at Shopify.
Fractional Chief Growth OfficerI get under the hood until I understand the system better than most people inside it. Then I build conviction around the highest-impact move, rally your team, and don't stop until it ships.
Prefer email? caitlin@caitlinblais.com
Fractional CGO & Growth PartnerMost growth leaders are paid-first. I'm not. I built my foundation in organic and content, where there's no budget and every lever has to earn its place. When you cannot buy growth, you study your way to it. My hypotheses are high conviction. What I put on the board wins.
At Shopify I led the entry and scale into Europe, spanning marketing mix optimization, ads localization, opening the product and marketing in new languages, and localizing the checkout experience. I lowered prices across 130 markets to drive retention and unlocked new payment methods that generated more than $100M in growth in a single year. I also rebuilt Shopify's organic growth program from scratch, taking it from 30% to 100% year-over-year in under a year.
My background in organic growth means I'm wired to find only the most profitable levers, even across paid channels, and I follow the volume and the money wherever it goes, including finding a $20M bug simply by being persistent and actually looking at the thing.
I bring a broad range of expertise, work fluidly from junior ICs to the C-suite, and build trust throughout. I'm relentlessly curious about complex problems, inject energy into every team I work with, and bring the kind of clarity that any executive can act on immediately. I don't stop until the thing ships, and I act with conviction. I've operated at every stage, acquisition through integration, peak and trough, zero to hypergrowth in a year.
Give me the hardest problem there is. I'll solve it and make it ruthlessly clear.
You have the team and the vision, but not the bandwidth to chase every thread. I get under the hood, trace the numbers all the way down, and return with the clarity and conviction you need to act immediately. I make your life measurably easier.
You need someone to own growth end-to-end: find the highest-leverage moves, build the case, rally the team, and ship. I operate with the authority of a full-time executive without the full-time cost. If it goes on the board, it wins, because I don't put it there until I'm certain.
Your portfolio companies have profitable growth sitting untapped: an untested price, an underpulled organic lever, a market they haven't entered. I find it, unlock it fast, and grow the P&L across companies at any stage. The highest-ROI engagement in the portfolio.
Series A through post-IPO. Lean teams. High stakes.
From early-stage to post-IPO.
Peak to trough.
Zero to hypergrowth in a year.
Senior growth leadership on a fractional basis. I own the function, find the highest-leverage opportunities, and drive them to outcome with full conviction. Typical engagement: 2–3 days per week over a 3–6 month retainer, embedded with your leadership team.
Entry strategy, localization, pricing, and marketing execution for companies scaling into new markets. I've done this at Shopify scale. Typical engagement: a 6–12 week diagnostic and roadmap, optionally followed by hands-on execution support.
Rebuilding or accelerating organic programs that compound over time. High-reward, low-cost levers that don't require budget to sustain. Typical engagement: a fixed-scope audit plus ongoing weekly cadence with your content and SEO teams.
The trusted right hand a great CMO needs but can't always find. I understand the problems, clear the ambiguity, and return with answers that move things forward. Typical engagement: 1–2 days per week on a rolling monthly retainer, working directly alongside the CMO.
Making products, pricing, and marketing work in new markets, not just translated, but genuinely local. Payment methods, checkout experience, language, cultural fit. Typical engagement: a market-by-market strategy sprint with clear deliverables per region.
Let's talk about what's blocking your growth.
Pulled directly from Google Search Console for caitlinblais.com. Top queries by impressions, trailing 28 days.
The exact GA4 + Looker Studio setup I use to isolate referral traffic from ChatGPT, Perplexity, Gemini, Claude, and Copilot — and attribute conversions back to them.
Dimension Session source contains any of:
chat.openai.comChatGPTchatgpt.comChatGPTperplexity.aiPerplexitygemini.google.comGeminiclaude.aiClaudecopilot.microsoft.comCopilotyou.comYou.compoe.comPoeWhere I can control the link (citations, brand mentions in answer engines, partner placements), I tag with:
Backed up with a custom channel group in GA4 so AI referrals don't get bucketed into generic Referral or Direct.
The point isn't a vanity number on a personal domain — it's that the measurement stack is already in place the day an engagement starts. AEO without attribution is guessing.