Senior growth leadership on a fractional basis. I own the function, find the highest-leverage opportunities, and drive them to outcome with full conviction. Typical engagement: 2–3 days per week over a 3–6 month retainer, embedded with your leadership team.
Entry strategy, localization, pricing, and marketing execution for companies scaling into new markets. I've done this at Shopify scale. Typical engagement: a 6–12 week diagnostic and roadmap, optionally followed by hands-on execution support.
Rebuilding or accelerating organic programs that compound over time. High-reward, low-cost levers that don't require budget to sustain. Typical engagement: a fixed-scope audit plus ongoing weekly cadence with your content and SEO teams.
The trusted right hand a great CMO needs but can't always find. I understand the problems, clear the ambiguity, and return with answers that move things forward. Typical engagement: 1–2 days per week on a rolling monthly retainer, working directly alongside the CMO.
Making products, pricing, and marketing work in new markets, not just translated, but genuinely local. Payment methods, checkout experience, language, cultural fit. Typical engagement: a market-by-market strategy sprint with clear deliverables per region.